This thing is really on fire…

It’s true. In my opinion Blogrush is now on fire - in the good way.

I just logged into my account and saw the new Dashboard. If you don’t have a Blogrush account, you should get one just to take a look at this thing.

Here’s the deal: you can now see your vital stats. at a glance. But even more importantly you can see which of your articles, or blog posts, is actually attracting any attention. After all, we all want our posts to be read by as many people as possible, don’t we? So it makes sense to optimize your titles to attract readers. So which titles do that?

If you’ve heard of split testing you can think of Blogrush and its new Dashboard as giving you a totally free and incredibly easy way to split test your headlines.

This is where the new Dashboard will show you the results. No guessing, you’ll know just by looking which post titles work and which don’t. I don’t want to spoil the effect of the Dashboard by telling you too much about it, but I’d recommend you sign up for Blogrush if you haven’t already done so.

John Reese has come in for a tremendous amount of criticism for the teething troubles with Blogrush when it first launched. But in my book it’s a good service and just for the ability to learn what post titles really pull in the visitors it would be worth paying for. Since it’s free, that’s even better!

If you want to test your post titles with Blogrush a simple way to do it is like this:

1) Create a blog entry with the first title. Publish and leave for a week.
2) Create a new blog entry with a new title. Make sure the first line of the entry starts the same as the previous entry. Publish and leave for a week.

Once you’ve got some stats. to view you can then use the impressions figure and the viewed figure to give you a hit rate percentage. The headline with the better hit rate is the winner and that becomes the one to beat. For example, if you had “Make more money by…” as your blog title it might perform better than “A study of ways to ameliorate the traffice performance of your website with metrics”. But you’d find out for sure once you’ve used the stats. in your dashboard. And because impressions don’t earn you money, visitors do, you want to convert as many impressions into visitors as you can.

Taking it even further you can do split testing on your normal websites too, but that’s a discussion for another day.

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NOTE: To the purists out there you will realize that I have skipped over a lot of information to do with split testing. This post is meant to be a quick suggestion, rather than a full-blown tutorial.